top of page

Bridging Gaps in Care Nutrition: 'Gentle Menu Soft Rice's' Award-Winning Formula

In the realm of care nutrition, "Gentle Menu Soft Rice" has recently garnered significant attention, securing the gold award in the 9th Care Food and Smile Care Food Contest, specifically in the category dedicated to individuals with chewing difficulties. This prestigious accolade highlights Kewpie Corporation's commitment to creating food products that ensure everyone, regardless of their oral health challenges, can enjoy the simple pleasure of eating.


Understanding Care Nutrition

Care nutrition is a specialized field focused on developing food products that accommodate the dietary needs of individuals who face challenges in chewing and swallowing. As people age or encounter health issues, their ability to consume regular food decreases, necessitating alternatives that are both nutritious and easy to eat.


Award-Winning Innovation

"Gentle Menu Soft Rice" is a standout product within Kewpie Corporation's lineup, designed for those who struggle with chewing. Utilizing domestic Koshihikari rice, known for its fragrance and sweetness, the product offers a soft, fluffy texture without being mushy or overly sticky. Unlike porridge, this rice maintains its cohesion, offering a palatable alternative that doesn't separate or become too watery. Its versatility allows for various culinary adaptations, from sushi-style dishes to risottos, making it suitable for daily care meals and moments when eating regular food becomes a challenge.


The Journey to Success

Japan's transition into an aged society has increased the demand for care nutrition. In response to this need, Kewpie Corporation began developing its care food line in the late 90s, introducing "Gentle Menu," the country's first commercial care food series. Over the years, the series has expanded significantly, now boasting 54 products that cater to a broad spectrum of dietary needs, adhering to Universal Design Food (UDF) standards.


About the Care Food and Smile Care Food Contest

Organized by the Japan Food Newspaper Company with support from the Ministry of Agriculture, Forestry, and Fisheries, the contest aims to improve the quality of care food products and expand the market. It acknowledges outstanding products that not only cater to individuals with difficulties in chewing and swallowing but also contribute to preventing malnutrition and enhancing daily comfort and health.



Conclusion

Kewpie Corporation's "Gentle Menu Soft Rice" embodies the essence of innovation in care nutrition. Its gold award win at the 9th Care Food and Smile Care Food Contest underscores the importance of developing food products that can make a real difference in the lives of those with dietary restrictions. As the demand for such products grows, Kewpie's commitment to quality and accessibility continues to set a high standard in the industry.

Comments


bottom of page