Ishizuka Glass Co., Ltd., renowned for its two centuries of expertise in glass manufacturing, has ventured into oral care with its innovative product, "Deogla Oratech" toothpaste. This toothpaste, specifically designed to combat bad breath, has recently expanded its retail presence to Ito-Yokado and Ario stores across Japan.
Innovative Approach to Oral Hygiene
"Deogla Oratech" stands out in the crowded dental care market. Its unique formulation, a result of a decade-long development process by Ishizuka Glass, targets volatile substances responsible for bad breath, such as methyl mercaptan. The toothpaste's cleaning agent, 'DEOGLA,' is a completely original creation, emphasizing the company's commitment to leveraging its material technology expertise for new product development.
Crowdfunding Success and Consumer Appeal
The toothpaste's journey began on the crowdfunding platform Makuake, where it achieved an impressive 702% of its funding goal. This success underlines the market's interest in specialized oral care solutions and Ishizuka Glass's ability to innovate outside its traditional industry boundaries.
Product Specifications
"Deogla Oratech," marketed as "Deogla Dental Paste," is available in a 100g package. Its pearl mint flavor and effective formula provide users with a long-lasting fresh breath, addressing everyday oral hygiene concerns. The expansion to 66 new retail outlets indicates growing consumer demand and the brand's increasing prominence in the oral care segment.
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