Kobe Marui, a subsidiary of Marui Group Co., Ltd., headquartered in Tokyo, under the leadership of President Masahiro Aono, has launched a limited-time shop on its 1F for the curry brand "NO CURRY, NO LIFE." created by the soup curry specialty store "Curry Jihen." The brand, born from the desire to make curry enjoyable for everyone at any time, kicks off with an innovative "color transfer-free" authentic gluten-free curry, tailored for individuals concerned about teeth discoloration from teeth whitening or orthodontic treatments. This unique offering is available in a variety of flavors and served in a frozen pack to preserve the freshness of the spices.
The five distinct curry options include milder flavors enhanced with broth and a clam chowder-like curry with a friendly taste, showcasing the significant presence of spice and heat. These varieties cater to every palate, encouraging customers to taste and experience the difference. The gluten-free and chemical seasoning-free recipes use a blend of various spices and ingredients, considering the nutritional needs of those with limited food choices, including individuals undergoing orthodontic treatment.
One of the standout aspects of "NO CURRY, NO LIFE." is its avoidance of turmeric, a spice integral to traditional curry but known for causing teeth staining. Instead, the brand offers authentic spice curry, suitable even for those with sensitive teeth or difficulty eating hard foods, by preparing tender and smaller-sized ingredients. The curries are microwavable or can be heated in boiling water, making them convenient and accessible.
The product range also features a value set of five different curries, including Chicken Soup Curry, Butter Chicken Curry, Clam White Curry, Bean Vegan Curry, and Pork Vindaloo Curry, priced at 3,900 yen including tax. This set is an excellent opportunity for customers to try the unique turmeric-free, authentic gluten-free curries. The range is particularly recommended for those undergoing orthodontic treatment, as it combines nutritious ingredients with a variety of spices to offer a balanced and enjoyable meal.
The brand's commitment to delivering a curry experience free from teeth discoloration concerns, without compromising on authentic flavors and nutritional value, makes it a noteworthy addition to Kobe Marui's culinary offerings.
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