Lion Corporation has introduced a new dimension to oral care with its innovative brand, OCH-TUNE, which offers products designed to match different brushing styles. This line includes toothpaste, toothbrushes, and mouthwash, all tailored to either a "FAST" or "SLOW" brushing approach, set to launch nationwide in Japan on April 4, 2024. This article delves into the details of this groundbreaking launch.
Introduction to OCH-TUNE
OCH-TUNE is more than just a product line; it's a new philosophy in oral care. Traditional oral care products focus on disease prevention, but OCH-TUNE shifts the emphasis to individual brushing styles and preferences. This approach caters to about 25% of consumers who, according to Lion Corporation's research, lack a clear preference in their oral care products.
The FAST and SLOW Styles
The OCH-TUNE brand is divided into two main styles: FAST and SLOW. The FAST products are designed for efficient and refreshing cleaning, ideal for those who prefer a quick, thorough clean. The SLOW products, in contrast, are meant for a more gentle and meticulous cleaning experience, perfect for users who take their time with oral care.
OCH-TUNE Toothpaste
FAST Toothpaste: This medicated toothpaste is formulated for quick foaming and a refreshing clean. It features a high-dispersion formula for efficient spread and cleaning, along with a high cleaning powder to effectively remove plaque.
SLOW Toothpaste: This variant creates dense foam that gently cleans the teeth. It's designed for a thorough, gentle clean, with a high-adhesion formula to keep the medicinal ingredients in contact with the mouth longer.
OCH-TUNE Toothbrushes
FAST Toothbrush: Features a "Multi-Clean Design" for a brisk and comprehensive cleaning experience, targeting both the tooth surfaces and the gaps between teeth.
SLOW Toothbrush: This toothbrush is designed with a "Double-Rich Design" for a thorough and gentle cleaning, ensuring no part of the mouth is missed.
OCH-TUNE Mouthwash
FAST Mouthwash: Offers a quick refreshing sensation and a sharp, cool feeling for a thoroughly cleansed mouth.
SLOW Mouthwash: Provides a mild, gentle sensation with a mild cooling effect, ideal for a relaxed oral care routine.
Conclusion
Lion Corporation's OCH-TUNE is a revolutionary step in oral care, offering products that align with individual lifestyles and brushing preferences. This innovative approach not only enhances the oral care experience but also encourages better hygiene practices tailored to each user's unique style.
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