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MiiS Launches "Pre-Mama Oral BOX" to Support Oral Beauty During Pregnancy

Oral beauty brand MiiS, operated by Rice Curry Co., Ltd. based in Shibuya, Tokyo, has introduced a new product aimed at supporting oral beauty during pregnancy. The "Pre-Mama Oral BOX" was launched on February 22, 2024, offering a comprehensive care package designed specifically for expectant mothers. This initiative underscores MiiS's commitment to promoting new beauty habits through oral beauty.


Introduction to MiiS and the Pre-Mama Oral BOX

MiiS, a brand at the forefront of the oral beauty market, has consistently emphasized not only the aesthetic appeal of its products but also their ingredients. Their flagship product, "Whity Essence," is recommended for oral beauty during pregnancy due to its composition of over ten free ingredients. To further cater to the sensitive needs of pregnancy, MiiS has curated the Pre-Mama Oral BOX, a special set that includes oral beauty advice from dental experts and an original towel that can be used even after childbirth.



Contents of the Pre-Mama Oral BOX

The box features several carefully selected items aimed at enhancing oral health and beauty during pregnancy:

  • Whity Essence Pure: A whitening gel free of abrasive agents, incorporating MiiS's original cleaning ingredient, F-Metallic Polyphosphate, along with POs-Ca and xylitol for cavity and bad breath prevention during the sensitive period of pregnancy. It offers a refreshing spearmint flavor with a subtle sweetness.

  • Breath Essence: A low-irritation mouthwash with CICA and propolis, designed to care for the oral beauty environment and maintain fresh breath. It's suitable for sensitive mouths and recommended for temporary care during pregnancy when brushing might be challenging due to nausea.

  • Platinum Whitening Toothbrush (Pink): An antibacterial toothbrush with platinum nano-particles and a small head design for thorough cleaning, embodying MiiS's commitment to enjoyable oral beauty routines.

  • MiiS Original Towel: A simple yet elegant towel featuring the MiiS brand logo, designed for versatility and usefulness even after the baby's arrival.

  • Oral Beauty BOOK for Pre-Mamas: A compilation of oral care advice for expectant mothers, featuring interviews with dental experts.

Product Details

The Pre-Mama Oral BOX is available for ¥8,400 (tax included) on the MiiS official website. The set includes the Whity Essence Pure, Breath Essence, Platinum Whitening Toothbrush, MiiS Original Towel, and the Oral Beauty BOOK, offering a holistic approach to oral care during pregnancy. This limited-quantity product emphasizes MiiS's mission to enrich lives through oral beauty by creating shining moments with healthy teeth, fresh breath, and radiant smiles.


For further information or inquiries about the Pre-Mama Oral BOX, contact Rice Curry Co., Ltd.'s MiiS operation office.

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