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MindUp Launches Innovative "Comfort Kai Peach" and "Comfort Kai Grape" Toothpastes

MindUp Corporation, headquartered in Kofu City, Yamanashi Prefecture, is set to re-launch its unique "Comfort Kai Peach" and "Comfort Kai Grape" toothpastes on December 11, 2023. These toothpastes, reinvented after revising their quality, efficacy, and distribution channels, aim to promote the renowned peaches and grapes of Yamanashi, Japan's leading producer of these fruits.



What sets these toothpastes apart is their formulation. Free from petroleum-based surfactants, synthetic sweeteners, and animal-derived ingredients, they incorporate natural extracts from Yamanashi's peaches and grapes. The toothpastes are designed not only to enhance dental health but also to raise awareness of the local produce.


Key Benefits:

  • Prevents periodontitis (pyorrhea) and gingivitis with Dicarboxylic Glycyrrhizin.

  • Slows down the onset and progression of cavities, courtesy of Isopropyl Methylphenol.

  • Effective against bad breath, tobacco stains, and helps in whitening teeth.

"Comfort Kai," the brand name, is inspired by the scenic beauty of Yamanashi's Kai region, overlooking the majestic Mount Fuji. It symbolizes a check-in with oneself, friends, and family about physical health and mental well-being.


Product Specifications:

  • Contents: 100g each

  • Price: ¥1,980 each (tax included)

  • Ingredients: Please refer to the attached document at URL.

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