Pip Corporation, known for its 'Hamigaki Sensei' toothbrushes that make brushing fun and educational for growing children, launched a new product, the 'Finish Toothbrush for Children,' on November 20, 2023. This toothbrush is specifically designed for adults to use when finishing their children's dental care. A promotional campaign is being held on their official social media accounts until December 11, 2023, to celebrate the release.
Innovative Design Features:
The toothbrush is tailored for sensitive front teeth and gums with soft, ultra-high-density bristles, and durable nylon bristles for effectively cleaning cavity-prone back teeth.
It includes a flexible neck to prevent excessive pressure and an angled neck for easier brushing of back and front teeth.
The octagonal handle with a non-slip grip is designed for the ideal 45° brushing angle.
The toothbrush also incorporates Rhythm AR, making finishing brushing fun and less daunting for children.
The Importance of 'Finish Brushing':
Approximately 70% of parents use standard children's toothbrushes for finish brushing, which may not effectively clean all areas due to their design primarily for children's use.
Over 70% of children dislike finish brushing, often due to discomfort caused by brushes not suited for their sensitive mouths.
About 'Hamigaki Sensei':
'Hamigaki Sensei' emphasizes the importance of proper oral care from an early age, recognizing that early dental habits significantly influence lifelong dental health.
The brand is a collaboration between Pip Corporation and Okamura Corporation.
Promotional Campaign:
To commemorate the new product's launch, a special campaign is being held on their official Instagram, offering a chance to win the new finish toothbrush and the popular 'Flosspick' product.
Contact Information:
For inquiries about the product, contact Okamura Corporation at TEL: 06-6717-3551.
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