On August 1, 2024, the oral beauty brand MiiS will launch its latest innovation: the "mm flora" oral care tablets, designed to support oral health through beneficial bacteria. This product, along with the new Mint Floss, is now available for pre-order on Rakuten and Amazon.
The Launch of mm flora
MiiS, a brand by Rice Curry Co., Ltd., introduces "mm flora" with the concept of enhancing oral flora. This supplement aims to maintain oral health and freshness, providing confidence in close interactions. The tablets contain 30 billion probiotics per box, including:
AuraBarrier® (a registered trademark of Morinaga Milk Industry Co., Ltd.)
16 types of lactic acid bacteria
Reuteri bacteria
5 types of bifidobacteria
Patented ingredient CI-Dextran-mix
Royal jelly
Product Benefits
The mm flora tablets stimulate saliva production and help prevent bad breath with a refreshing apple mint flavor. Each tablet contains only 1.3 kcal, making it a suitable snack even during a diet. The supplement is designed for various occasions such as dates, social interactions, or overall oral health maintenance.
Understanding Oral Flora
Oral flora refers to the community of good and bad bacteria living in the mouth. An imbalance, where bad bacteria outnumber good ones, can lead to bad breath, cavities, periodontal disease, and even systemic issues like diabetes and atherosclerosis. Maintaining oral flora balance through daily brushing, saliva stimulation, and probiotic supplementation is essential for overall health.
Mint Floss: Enhancing Daily Oral Care
MiiS also introduces Mint Floss, which uses a soft, saliva-expanding thread to clean between teeth gently. The floss contains 400 ppm fluoride to help prevent cavities and comes in three mint-flavored variants, adding a fresh sensation to daily oral hygiene routines.
Customer Feedback
In a pre-launch survey, 94.5% of participants reported satisfaction with mm flora. The survey involved 18 users over 15 days, revealing significant improvements in their oral health concerns.
Product Details
mm flora: Priced at ¥2,592, available for pre-order on Rakuten and Amazon, and in stores like Loft and Mii Dental Studio from August 1, 2024.
Mint Floss: Priced at ¥1,540, similarly available for pre-order and in various outlets from August 1, 2024.
About MiiS
Celebrating its third anniversary on July 9, 2024, MiiS continues to promote oral beauty, emphasizing products that enhance both appearance and health. Their flagship product, "MiiS Whity Essence," boasts a 94.1% satisfaction rate and significant sales success.
Conclusion
MiiS's latest offerings, mm flora and Mint Floss, represent a significant advancement in oral care, supporting both health and beauty. These products are designed to cater to the modern consumer's need for effective, convenient, and aesthetically pleasing oral care solutions.
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