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Novel Dental Rinse Launch: "Sokkou Beautiful Breath"

Musee Platinum, renowned for its leading position in the beauty hair removal sector with 183 salons nationwide, introduces a groundbreaking product from its Musee Whitening dental clinic line: the "Sokkou Beautiful Breath" Dental Rinse. Launched on February 1, 2024, this new addition to the popular "Sokkou Series" marks a milestone with over 4 million units sold across the series. The dental rinse promises to transform oral hygiene practices with its innovative formula that makes dental impurities visible, allowing for a thorough clean that traditional brushing might miss.



Product Introduction

"Sokkou Beautiful Breath" is not just any dental rinse. It's formulated to visualize and wash away protein stains and causes of bad breath that regular toothbrushing cannot remove. Moreover, its whitening ingredients aim to enhance dental aesthetics by working towards a brighter smile. Designed for sensitivity in mind, it's a gentle yet effective solution for those sensitive to harsh dental products. The convenience of its individually packaged doses also means oral care can now be portable and hygienic, perfect for on-the-go situations and after meals.



Ingredients and Benefits

The dental rinse combines four key whitening components: Papain, Malic Acid, Baking Soda, and Polyphosphate, with six natural extracts including Peony, St. John's Wort, and Chamomile, targeting not only a whiter smile but also a healthier oral environment. The product prides itself on its ability to tackle dental plaque, prevent tartar and cavities, and remove tooth discoloration, offering a comprehensive approach to oral health.


Availability and Usage

Priced at 660 JPY (tax included) for a 7-pack of 8ml sachets, "Sokkou Beautiful Breath" Dental Rinse is accessible through Musee Shopping (EC site), and soon to be available at Musee Platinum's Rakuten Market and Qoo10 stores. Its use is straightforward: swish one sachet for about 20 seconds and spit, no rinsing with water needed afterwards, making it an easy addition to daily oral hygiene routines.


Musee Whitening and Musee Platinum

Musee Whitening, under the umbrella of Musee Platinum, has been pioneering in offering specialized whitening dental services since its inception. With a vision to transform dental clinics from places for treatment to centers for preventive care, Musee Whitening continues to innovate in the field of preventive dentistry. Musee Platinum, on the other hand, remains committed to assisting every woman in achieving beauty, demonstrating its industry leadership through continuous growth and customer satisfaction.


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