Introduction
Shirora, the Japanese oral care brand known for its vibrant packaging, has launched a new "white" toothpaste, specifically designed to combat tooth sensitivity. The product, named "Shirora Medicinal Clay Whitening Lemon," is now available for pre-order on Rakuten, ahead of its offline sales launch this fall.
Product Features
Product Name: Shirora Medicinal Clay Whitening Lemon <Sensitive Care>
Price: 1,980 yen (tax included)
Quantity: 100g
Flavor: Lemon mint
Innovative Ingredients
The toothpaste is formulated with 5% potassium nitrate, effectively preventing tooth sensitivity caused by cold or sweet foods. Additionally, it contains five carefully selected medicinal ingredients:
Potassium Nitrate
Sodium Polyphosphate
Polyethylene Glycol 400
Cetylpyridinium Chloride (CPC)
Isopropyl Methylphenol (IPMP)
Health-Conscious Formulation
Shirora's toothpaste is free from abrasives, fluoride, mineral oil, parabens, silicones, and sodium lauryl sulfate, ensuring a health-focused approach to oral care. It's important to note that this product is not intended for pain caused by cavities.
Brand Philosophy
Founded in June 2021, Shirora aims to make brushing teeth an enjoyable experience, especially for those who find it tedious. Their attractive packaging promises to make daily routines more enjoyable, offering a stylish and effective solution for oral health.
Conclusion
Shirora's latest toothpaste is not just a dental care product; it's an embodiment of Japanese innovation and a commitment to enjoyable, sensitive, and health-conscious oral care.
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