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Unflavored Gum: A Novel Trend in Oral Health in Japan

Introduction

The emergence of unflavored gum at Lawson, following the unflavored candy, has sparked widespread curiosity and debate among consumers. This article explores the concept, its origins in the era of COVID-19, the public's mixed reactions, and the health benefits of chewing, as explained by dental professionals.



Background

The Rise of Flavorless Confections The unflavored series began with candy developed in response to the increased desire for mouth moisture during mask-wearing in the pandemic. People sought alternatives to continuous sweet or mint-flavored candies, leading to the creation of the unflavored variety. Following its success and public demand on social media, the unflavored gum was born.


Why Unflavored Gum?

The gum targets those who avoid regular gum due to its flavor or those who wish to chew gum as a companion during work or study. Its lack of flavor eliminates the discomfort of taste fading, and its durable texture is designed for prolonged chewing.


Dental Insights

The Benefits of Chewing Dr. Junmei Ota from Ota Dental Clinic highlights three key benefits of chewing gum:

  • Enhanced Saliva Secretion: Chewing stimulates saliva production, which cleanses the mouth and offers protection against cavities, gum disease, and even respiratory illnesses.

  • Increased Overall Strength: Proper chewing can boost muscle strength by 5%, enhancing overall physical performance.

  • Brain Activation: Chewing improves cerebral blood flow, thereby enhancing concentration and memory, making gum a suitable companion for work and study.

Recommendation for Chewing Gum

Dr. Ota recommends chewing gum after meals to stimulate saliva for oral cleanliness and to activate the brain, particularly helpful in combating post-meal drowsiness.


Conclusion

While initially questioned for its purpose, unflavored gum reveals numerous hidden benefits for both oral and general health. It signifies a new trend in the food industry, born from the unique circumstances of the pandemic.

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