White Essence, a company renowned for offering teeth whitening and cleaning services across 271 affiliated dental clinics in Japan, has announced the launch of their new toothpaste, "Cher White," starting December 1, 2023. Designed to not damage teeth during brushing, this new toothpaste, formulated with natural coral powder, PEG400 for stain care, and fluoride for cavity prevention, ensures a smooth and clean feel while considering both the beauty and the longevity of dental health.
The development of Cher White took over two years, focusing on quality for home oral care, akin to the high standards maintained by White Essence in their clinics. The product contains natural coral powder, used in affiliated clinics, enabling gentle cleaning and staining removal without harming the tooth surface. In addition, PEG400, effective in removing persistent stains like tobacco tars, and fluoride, known for repairing enamel and preventing cavities, are part of its composition.
Moreover, Cher White is designed with a low-abrasive nano-zeolite, making it safe for use with electric toothbrushes without risking tooth damage. Emphasizing quality and user experience, the product design aligns with White Essence's brand colors and is meant to fit seamlessly into home interiors. It comes in a 57g package with an apricot mint flavor and is available for purchase at White Essence clinics, their official online shop, as well as various e-commerce platforms and stores nationwide.
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